Monday, March 8, 2010

Will it Blend

For anymore who is blogging about Viral Marketing. Check out the overall success of a Blender Company who created a video on YouTube called "Will it Blend". The series of videos show their companies spokesperson blending various items to portray the strength of the blenders. Items include an iPhone, marbles, even a rake. This is a perfect example of a brilliant viral marketing campaign that was proven to be extremely successful.

As mentioned in my previous blog. People like being entertained. If you can't grasp an emotion, laugh, nostalgic memory from your audience. You might as well be blending money.

Sunday, March 7, 2010

Data Mining

A dentist would be able to detect a cavity in his/her mouth instantly. Why? Because that is there profession. Just like a dermatologist can spot a the difference between acne (and whatever skin problems there are). My friend, who will remain anonymous, called me and I asked if I knew how to unclog a toilet. Being a guy, we're always obligated to fix those 'disgusting' problems. I feel pretty confident in completing the job, but wanted to check some tips on Google just to be sure.

After my search on the process of unclogging toilets (which was pretty helpful I may say) I went to YouTube to listen to a song. On the bottom of the YouTube screen, advertisements were popping offering me 20% off plumbing products. Are Google and YouTube in cahoots? Do I only notice these things because I'm studying Advertising and Marketing? I can picture in my mind right now individuals all over the world finding it amazing seeing advertisements and thinking "Holy crap, what a coincidence. I was just thinking of re-staining my deck", not remember searching for outdoor wood stain.

Was this incident a complete coincidence? Or is the power of data mining THAT advanced?

Friday, March 5, 2010

The rise of the SHAMWOW and Slapchop.

We all know the ShamWow guy (the one who got arrested for prostitution but was still hired to promote the slapchop) from the commercials, telling us we're wasting valuable dollars on paper towels and quality products are made in Germany. Unless you've been living under a rock (or in Amish land), you're aware of the saying "But wait, there's more", or the famous "But if you call now, we'll throw in ......".

Are the ShamWow and Slapchop great products or is their direct marketing BRILLIANT? Would these products be so popular if traditional advertising was used for the awareness of these products? So why use a direct approach? Well, I'll tell ya.

1. Direct marketing is measurable. ROI can be calculated.
2. The ShamWow guy might be the new kingpin of direct television.
3. Television was used for these products because television can demonstrate what the products are capable of doing.

Did you know that thirty million dollars of Shamwows are sold every month. WOW. Everybody has heard of a shamwow, everybody knows who the shamwow guy is. This is a strong indicator that people are still paying attention to commercials; if it's interesting. Just remember, people are selfish; they don't give a @$!$ about your company. You NEED to entertain, engage and create that *shamwow* moment.