Do people really care?

I mean really, people honestly don't care about your service (unless they are full throttle brand loyal to your company;which, isn't the reality these days) okay, maybe in some cases.
The bottom line is, we are looking at what marketers call "the information age", people who probably know more about your product and competition than you do. And why? One word--Google. For example, last night I was boiling chicken breasts from frozen, I didn't know how to do this. So what did I do, went to Google and typed in "How to cook chi", and before I even finished my sentence this amazing tool already knew what I was thinking. There popped up a series of options of how to cook chicken breasts. So what does this mean--well, here is my point: If you're targeting the information age (males and females between the ages of 18-40), you better have some damn good SEO. If I was 18 years old and looking for a skateboard, I would guess that I would go to Google and type in "Kingston Skateboards." And heck, why wouldn't I? Google is simply the easiest tool to find products within my town. I'm sure there have been many blogs surrounding Google as a marketing tool. It's just my chicken breasts experiences made me want to write this blog.