Wednesday, January 27, 2010

Superbowl. Where nonfootball lovers watch for commercials

This blog is going against all that I believe in. But the fact is, the Superbowl is the one day of the entire year that millions gather around their television to see two things: The game and the advertisements.

Monday, the day after the big event, a majority of discussion around the water cooler is the most impressive or controversial ad the office saw during the Superbowl. Companies pump millions of dollars worth of traditional media to be a part of the most popular event in America, which, in turn; portrays the status of a branding. {A company who can afford to spend a million dollars on a 30 second ad must be doing something write in their business}.

This will be one of my blogs where I can actually announce that traditional media blows direct marketing out of the water. Why? Because millions of people around the world are watching television for a four hour span just to see the advertising. I can think of dozens of occasions of non football telling me they only watch the event for the advertising.

Can you remember any of the hundreds of messages you were exposed to today? Maybe? But probably not. But I can bet that even if you did not watch the Superbowl, through word of mouth, you will hear of at least one memorable commercial from the Superbowl.

Wednesday, January 20, 2010

Communicating with The Big Boys in B2B.

So what do I mean by "The Big Boys?" These are men/woman with jobs, they carry briefcases to work and highly sophisticated, educated men/woman. What behaviors and traits separate these individuals from the working class hero? First of all, luxurious brands seem to appeal to this bunch because it portrays an image of success--and in some cases--professionalism. So what are the appropriate tools and imagery that will these people tick, think, and buy.
First of all, managers/bosses and supervisors tend to have more knowledge about the product you are trying to pursue them with. This can include: fax machines, telephone services, printers and security systems. Always keep in mind as well that you can offer them a new product or service ONLY if it is better than the object they already have or your company offers better customer service.
Be sure to check in for "Communicating with The Big Boys in B2B - Part II"

Thursday, January 14, 2010

The Story behind the current title.

You are driving home from work and usually the first thing you do before reaching the driveway is grab the mail. When you get inside you throw the stack on the counter and a first glance it’s easily recognizable what is considered important, and what you know as junk. I bet these exacts thoughts have crossed through your mind when ciphering through the envelopes, “ Gotta pay phone bill, damn creditors, garbage, garbage, hmm a letter from the bank; wonder what the hell they want, garbage.” Well those two things you claimed as being ‘garbage’ are actually your friends.

Lets face it, the market is changing, people are changing and businesses are starting to realize they need to be more honest to their customers. The sleazy salesman who is ripping you off and in your sub conscience knows you’re being taken for is slowly fading away—with exception of buying food at the theatre; haven’t figured that one out yet. The fact is, with cities growing rapidly and organizations sprouting like weeds, businesses are fighting for brand loyalty and repeat business, and will offer GREAT incentives to keep their current customers.

The point of this blog is to inform people to take advantage of the great offers being given to you in the mail. Also, businesses have moved towards sustaining a relationship with their clients, like a friend. They’re no longer trying to take advantage of their customers because they know that 80% of their business derives from 20% of their customers. So take advantage of those offers and stash some savings away for 2012.

Eli Nicholson