Wednesday, February 17, 2010


“Imagine you have a packet with 100 flower seeds in it, also pretend you’ve been giving 100 watering cans each filled with just enough water to soak one seed for a few days. It seems as though you can do one of two things.
1. You can plant all of 100 seeds and water each seed one time, my guess is every seed will fail to grow.
2. Or you could plant just 20 seeds and throw the other 80 seeds in the trash, water each of the 20 seeds five time over the course of the week, and you’ll probably end up with 20 flowers.”—Seth Godin

Monday, February 15, 2010

An interesting take on telemarketing.

I was just on my way out the door and phone rang.

Telemarketer:"Hey Eli What's up"?
Eli: "Not too much, just on my way out the door. Who is this"?
Telemarketer: "This is Sarah, and I was just wondering if you would like to purchase our food rather than paying high prices at the grocery store"?
Eli: "You know what Sarah. I took a class on Direct Marketing and researching all forms of direct marketing, and I'll tell--you're the first telemarketer who kept me on the phone for more than 10 seconds. Thank you Sarah, but I'll pass".

The telemarketer was able to obtain my attention because for the first few seconds I felt like I was speaking to somebody I knew. You know those awkward moments when somebody calls and you feel bad for not recognizing the voice of your friend. That is exactly how I felt when speaking to Sarah.

Have these people not got the point already. People HATE telemarketers, ask one person who actually enjoys being interrupted by a telemarketer, especially at dinner time (which is when they seem to call 90% of the time). It's not the 50's anymore, people have call display and they can instantly suspect a telemarketer on the phone within the first two words the person speaks. Also, because of the internet, people are looking for products and don't need to be informed on their purchases as much as they used to. So why the hell are businesses still using this approach? Does it still work? It must, I would like to believe that decision makers of big corporations aren't stupid.

If you own a business and are thinking of using telemarketing as a sales strategy, you will probably gain more leads by personalizing your message. This means using your personal database and inform customers on up coming sales promotions or sales. Also, be sure to NEVER call between 4:30 and 6:30, this is when families are having supper, and you never want to anger your current customers.

Never preach to people, inform them on how you can help them.

Thursday, February 4, 2010

Scent Marketing. Direct to the brain.

The Pizza Shop in our school just introduced garlic bread sticks (mmm...) we all love the smell of garlic bread sticks, don't we? Every single time I walk down the hallway all I can smell is that wonderful scent of garlic...much like an Italian high classed restaurant. The scent is extremely recognizable. Every time I smell that pungent, sweet garlic and bread smell; all I want are bread sticks from the Pizza shop in our school.

My question: Did they do this on purpose?

Scent marketing has become a popular fad in today's society. Real Estate agents use this technique when showing homes to prospect buyers. The agent will place a freshly baked Apple Pie or cookies on the kitchen counter to give the home a very 'homey' feeling. Does this approach work? For sure has.

I want you to think of anytime you have strolled past a pizza store or bakery in your hometown and been drawn in to purchase.

Can you think of any times you have been lured in my scent marketing. Feel free to post your opinions.