“Imagine you have a packet with 100 flower seeds in it, also pretend you’ve been giving 100 watering cans each filled with just enough water to soak one seed for a few days. It seems as though you can do one of two things.
1. You can plant all of 100 seeds and water each seed one time, my guess is every seed will fail to grow.
2. Or you could plant just 20 seeds and throw the other 80 seeds in the trash, water each of the 20 seeds five time over the course of the week, and you’ll probably end up with 20 flowers.”—Seth Godin
About Me
- Eli Nicholson
- I am presently in my third year of studying Integrated Marketing Communications at St. Lawrence College. Creativity and psychology have perpetually been a common interests when growing up and it struck me four years ago that advertising is something I indubitably wanted to sink my teeth into. Struggling with finding my strengths through obtaining basic theory of several topics which include: public relations, media buying, advertising and consumer behavior, I fell upon Direct Marketing. Through my blogs I will continually touch on topics on which I feel are vital in communication with potential clients. I hope by reading my blogs it will guide you through the essential steps when crafting a Direct Marketing Campaign. Enjoy.
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