I am presently in my third year of studying Integrated Marketing Communications at St. Lawrence College. Creativity and psychology have perpetually been a common interests when growing up and it struck me four years ago that advertising is something I indubitably wanted to sink my teeth into.
Struggling with finding my strengths through obtaining basic theory of several topics which include: public relations, media buying, advertising and consumer behavior, I fell upon Direct Marketing.
Through my blogs I will continually touch on topics on which I feel are vital in communication with potential clients.
I hope by reading my blogs it will guide you through the essential steps when crafting a Direct Marketing Campaign. Enjoy.
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