For anymore who is blogging about Viral Marketing. Check out the overall success of a Blender Company who created a video on YouTube called "Will it Blend". The series of videos show their companies spokesperson blending various items to portray the strength of the blenders. Items include an iPhone, marbles, even a rake. This is a perfect example of a brilliant viral marketing campaign that was proven to be extremely successful.
As mentioned in my previous blog. People like being entertained. If you can't grasp an emotion, laugh, nostalgic memory from your audience. You might as well be blending money.
About Me
- Eli Nicholson
- I am presently in my third year of studying Integrated Marketing Communications at St. Lawrence College. Creativity and psychology have perpetually been a common interests when growing up and it struck me four years ago that advertising is something I indubitably wanted to sink my teeth into. Struggling with finding my strengths through obtaining basic theory of several topics which include: public relations, media buying, advertising and consumer behavior, I fell upon Direct Marketing. Through my blogs I will continually touch on topics on which I feel are vital in communication with potential clients. I hope by reading my blogs it will guide you through the essential steps when crafting a Direct Marketing Campaign. Enjoy.
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